BUSINESS CHALLENGE:
Members of Gen Z have a misconception that there isn’t a Wingstop in their area.
TARGET AUDIENCE:
Young adults who have never had Wingstop because they think it's not near them.
KEY INSIGHT:
Wingstop is closer than you think.
BIG IDEA:
Make Wingstop impossible to ignore with Blinding Flavor.
The Wing Signal is the kickoff to the campaign.
A series of OOH ads will direct consumers toward their closest Wingstop.
When the Wing Signal is high in the sky, customers will get a discount on their order at Wingstop.
Social posts emphasis just how fast you can get sauced and tossed wings at your door.
HOW IT SOLVES THE PROBLEM:
Guerilla marketing will drive earned media with Wing Signal campaign launch generating online buzz, drive ‘Share of Mind’ by making Wingstop unforgettable, and expand trial among new users to Wingstop through increased visibility.
Art Director: Meghan Pisters
Business Leader: Kristine Gurgone
Copywriter: Isabella Lorusso
Graphic Designer: Sofia Avgerinopoulos
Strategist: Lourdes Sanchez