BUSINESS CHALLENGE:
Expand the “Take Our Work For It” campaign to solidify Merck Animal Health as the industry technology and biopharma authority on bovine respiratory disease.
TARGET AUDIENCE:
Feedlot operators and cattle veterinarians.
BIG IDEA:
Take Our Work For It: The BRD Experts.
We sent the news straight to veterinarians’ inboxes through a partnership with Farm Journal. One email promoted the portfolio as a whole, and the other promoted a social takeover with Dr. Tim Parks.
Additionally, we placed banner ads on feedlotmagazine.com. Producers reading about the latest news in the industry would see how Merck Animal Health has a range of products to help battle BRD.
Finally, we targeted vets hungry for knowledge with a 30-second spot on the AABP podcast.
“TACKLE BRD WITH CONFIDENCE” :30
When your clients come to you with a BRD issue, turn to the experts at Merck Animal Health. Merck Animal Health stands behind you, so you can stand behind your clients. With a broad portfolio of vaccines, antibiotic solutions, monitoring technology and a leading technical service team – they’re here to help you tackle BRD with confidence. Visit the dash BRD dash experts dot com to learn more. Then talk to your Merck Animal Health representative or technical service veterinarian.
Art Director: Ben Ng
Copywriter: Isabella Lorusso
Creative Director: Whitney Horn